By The Watt Car Staff – Aug. 13, 2026
Ford has announced some of the specs of its new affordable EV pickup, and we can’t fathom a more compelling product. Yet, with a starting price barely north of $28,000, is the Ford Fathom the nail in Slate’s coffin. We discuss the future on this week’s episode. We also talk about Lucid’s “operational reset,” Cadillac’s uptown shift, and more.
An audio version is also available on all podcast players, like this one:
Catch the video version of the podcast on YouTube. Subscribe to the audio version on Apple Podcasts, Amazon Music, Audible, Spotify, PocketCasts, iHeartRadio, Podbean, or wherever top-quality podcasts are served.
SHOW NOTES
Ford’s affordable pickup is the Fathom, not the Ranchero: https://www.thewattcar.com/2026/08/fords-fathom-is-four-door-punch-to-face.html
Lucid says it is undergoing an “operational reset” as it delays Cosmos Launch: https://www.cnbc.com/2026/08/04/lucid-group-lcid-earnings-q2-2026.html
Lucid recently moved to a hybrid dealership model in Germany, and it's now rumored to be doing the same in the UAE: https://eletric-vehicles.com/lucid/exclusive-lucid-extends-indirect-sales-model-to-uae-despite-german-dealer-result/
Cadillac will let you build a bespoke Escalade IQ, for a price: https://www.caranddriver.com/news/a73395844/curated-by-cadillac-escalade-iq-revealed/
Hoping to get the California EV credit for a new Tesla? Too late: https://insideevs.com/news/804405/tesla-runs-out-of-california-ev-rebates/
This week’s hosts: Phil Royle and Edward A. Sanchez
Episode art courtesy Ford
Music courtesy Twisterium at Pixabay
Website: https://www.thewattcar.com
YouTube: https://www.youtube.com/@thewattcar
