Ford F-150 Lightning Flash – The Value Sweet Spot

By Edward A. Sanchez — Oct. 3, 2023

Everyone will remember the story of “Goldilocks and the Three Bears” with Goldilocks trying the three bowls of porridge, and then the three beds. For a while, it seemed the F-150 Lightning was stuck in the category of either “too expensive” or “not long enough range,” with the lineup lacking a compelling, reasonably-priced consumer-oriented offering. Dearborn seems to have gotten the memo with the introduction of the F-150 Lightning Flash.

The F-150 Lightning has been generally well-received by automotive media and owners alike. However, the recent price hikes have changed its value proposition from very compelling to competitive. It didn’t help that for non-fleet consumers, Ford limited the longer-range model only to Lariat and higher trim levels, meaning for a consumer-grade Pro or XLT model, it came with the smaller 98 kWh battery. If you wanted the 131 kWh long-range pack in the XLT, that tacked on a whopping $15,000 to the price tag, effectively making it the same price as a (short-range) Lariat.